{"id":1370,"date":"2026-09-08T15:11:10","date_gmt":"2026-09-08T15:11:10","guid":{"rendered":"https:\/\/kapiaye.fr\/?page_id=1370"},"modified":"2026-09-22T10:31:06","modified_gmt":"2026-09-22T10:31:06","slug":"ferrucci","status":"publish","type":"page","link":"https:\/\/kapiaye.fr\/en\/ferrucci\/","title":{"rendered":"Ferrucci"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

FERRUCCI
COMFORT(<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

FERRUCCI
COMFORT <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

CAMPAGNE SEA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

LANCEMENT E-COMMERCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

(<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Ferrucci Comfort<\/h2>\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

textile m\u00e9dical discret<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t

textile m\u00e9dical discret (gestion de l’incontinence)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Marque italienne de textile m\u00e9dical discret, pens\u00e9e pour faciliter la gestion de l’incontinence tout en pr\u00e9servant confort et dignit\u00e9. L’enjeu du lancement en France : convertir une marque inconnue du march\u00e9 en ventes e-commerce concr\u00e8tes, sans historique d’achat ni notori\u00e9t\u00e9 acquise sur le territoire. Le pari a \u00e9t\u00e9 tenu via un dispositif Google Ads enti\u00e8rement d\u00e9di\u00e9 \u00e0 ce lancement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/path><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

L\u2019ENJEU<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Lancer une marque totalement absente du march\u00e9 fran\u00e7ais, sur un secteur o\u00f9 la confiance et la discr\u00e9tion comptent autant que la visibilit\u00e9. Pas de notori\u00e9t\u00e9, pas d’historique d’achat local : tout restait \u00e0 construire, avec un objectif business clair, g\u00e9n\u00e9rer du chiffre d’affaires d\u00e8s les premi\u00e8res semaines de diffusion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

NOTRE D\u00c9FI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

G\u00e9n\u00e9rer de la vente e-commerce d\u00e8s le lancement, sur un march\u00e9 neuf, avec un budget ma\u00eetris\u00e9, et un vocabulaire de recherche sp\u00e9cifique \u00e0 travailler avec justesse : celui du confort et de la gestion de l’incontinence, un sujet qui demande autant de d\u00e9licatesse que de performance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

NOTRE D\u00c9FI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

G\u00e9n\u00e9rer de la vente e-commerce d\u00e8s le lancement, sur un march\u00e9 neuf, avec un budget ma\u00eetris\u00e9, et un vocabulaire de recherche sp\u00e9cifique \u00e0 travailler avec justesse :

Celui du confort et de la gestion de l’incontinence, un sujet qui demande autant de d\u00e9licatesse que de performance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

L\u2019ENJEU<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Lancer une marque totalement absente du march\u00e9 fran\u00e7ais, sur un secteur o\u00f9 la confiance et la discr\u00e9tion comptent autant que la visibilit\u00e9.

Pas de notori\u00e9t\u00e9, pas d’historique d’achat local : tout restait \u00e0 construire, avec un objectif business clair, g\u00e9n\u00e9rer du chiffre d’affaires d\u00e8s les premi\u00e8res semaines de diffusion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

NOS KAPIAYES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/path><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/path><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

4,72<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

De ROAS.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t

7,6%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

De taux de conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t

51,30\u20ac<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

De panier moyen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t\t

NOTRE DISPOSITIF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

D\u00e9ploiement de campagnes Google Ads Search et Shopping, d\u00e9di\u00e9es au march\u00e9 fran\u00e7ais, pour capter l’intention d’achat d\u00e8s le lancement.<\/p>

Ciblage des recherches li\u00e9es au confort et \u00e0 la gestion de l’incontinence, avec un vocabulaire travaill\u00e9 pour rester juste et discret.<\/p>

Pilotage du budget avec un objectif de rentabilit\u00e9 (ROAS) fix\u00e9 d\u00e8s les premi\u00e8res semaines de diffusion.<\/p>

Optimisation continue des ench\u00e8res, des mots-cl\u00e9s et des pages de destination pour maximiser le taux de conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

NOTRE DISPOSITIF<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

D\u00e9ploiement de campagnes Google Ads Search et Shopping, d\u00e9di\u00e9es au march\u00e9 fran\u00e7ais, pour capter l’intention d’achat d\u00e8s le lancement.

Ciblage des recherches li\u00e9es au confort et \u00e0 la gestion de l’incontinence, avec un vocabulaire travaill\u00e9 pour rester juste et discret.

Pilotage du budget avec un objectif de rentabilit\u00e9 (ROAS) fix\u00e9 d\u00e8s les premi\u00e8res semaines de diffusion.

Optimisation continue des ench\u00e8res, des mots-cl\u00e9s et des pages de destination pour maximiser le taux de conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

DANS LA M\u00caME VEINE\u2026<\/h2>\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\n\n\n\nCarrousel Projets<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@400;500;600;700&display=swap\" rel=\"stylesheet\">\n<style>\n * { box-sizing: border-box; }\n\n body {\n font-family: 'Poppins', sans-serif;\n color: #292324;\n margin: 0;\n background: #ffffff;\n }\n\n .carrousel-wrapper {\n position: relative;\n max-width: 1300px;\n margin: 0 auto;\n padding: 0 0px;\n }\n\n .carrousel {\n display: flex;\n gap: 40px;\n overflow-x: auto;\n scroll-snap-type: x mandatory;\n scroll-behavior: smooth;\n padding-bottom: 10px;\n -ms-overflow-style: none;\n scrollbar-width: none;\n }\n .carrousel::-webkit-scrollbar { display: none; }\n\n .carte {\n flex: 0 0 400px;\n scroll-snap-align: start;\n }\n\n .carte-image {\n position: relative;\n width: 100%;\n height: 220px;\n overflow: hidden;\n background-size: cover;\n background-position: center;\n }\n\n .carte-fleche {\n position: absolute;\n bottom: 16px;\n right: 16px;\n width: 44px;\n height: 44px;\n display: flex;\n align-items: center;\n justify-content: center;\n z-index: 2;\n }\n .carte-fleche img {\n width: 44px;\n height: 44px;\n }\n\n .carte-infos {\n display: flex;\n justify-content: space-between;\n align-items: baseline;\n margin-top: 16px;\n }\n\n .carte-titre {\n font-size: 18px;\n font-weight: 700;\n margin: 0;\n }\n\n .carte-annee {\n font-size: 13px;\n color: #292324;\n }\n\n .carte-categorie {\n font-size: 13px;\n color: #292324;\n text-transform: uppercase;\n margin-top: 4px;\n letter-spacing: 0.5px;\n }\n\n \/* ===== NAVIGATION BULLETS ===== *\/\n .carrousel-bullets {\n display: flex;\n justify-content: center;\n align-items: center;\n gap: 10px;\n margin-top: 28px;\n }\n\n .bullet {\n width: 10px;\n height: 10px;\n border-radius: 50%;\n background: #d9d9d9;\n border: none;\n padding: 0;\n cursor: pointer;\n transition: background 0.25s ease, transform 0.25s ease;\n }\n\n .bullet:hover {\n background: #b7b7b7;\n }\n\n .bullet.actif {\n background: #292324;\n transform: scale(1.2);\n }\n\n \/* ===== VERSION MOBILE ===== *\/\n @media (max-width: 768px) {\n .carrousel-wrapper {\n padding: 0 0px;\n }\n .carrousel {\n gap: 16px;\n }\n .carte {\n flex: 0 0 89vw;\n }\n .carte-image {\n height: 150px;\n }\n .carte-fleche {\n width: 36px;\n height: 36px;\n }\n .carte-fleche img {\n width: 36px;\n height: 36px;\n }\n .carte-titre {\n font-size: 16px;\n }\n .carrousel-bullets {\n margin-top: 20px;\n }\n }\n\n @media (max-width: 420px) {\n .carte {\n flex: 0 0 70vw;\n }\n }\n<\/style>\n<\/head>\n<body>\n\n<div class=\"carrousel-wrapper\">\n\n <div class=\"carrousel\" id=\"carrousel\">\n\n <!-- ========== CARTE 1 ========== -->\n <div class=\"carte\">\n <div class=\"carte-image\" style=\"background-image:url('https:\/\/kapiaye.fr\/wp-content\/uploads\/2026\/08\/COVER_PA-copie-2-02.jpg');\">\n <a href=\"https:\/\/kapiaye.fr\/en\/follow-park\/\" class=\"carte-fleche\" aria-label=\"See the Follow Park project\">\n <img decoding=\"async\" src=\"https:\/\/kapiaye.fr\/wp-content\/uploads\/2026\/08\/KAPI_FLECHE-VERTE-BAS-1.svg\" alt=\"Fl\u00e8che\">\n <\/a>\n <\/div>\n <div class=\"carte-infos\">\n <p class=\"carte-titre\">FOLLOW PARK<\/p>\n <span class=\"carte-annee\"><\/span>\n <\/div>\n <p class=\"carte-categorie\">SOCIAL MEDIA<\/p>\n <\/div>\n\n <!-- ========== CARTE 2 ========== -->\n <div class=\"carte\">\n <div class=\"carte-image\" style=\"background-image:url('https:\/\/kapiaye.fr\/wp-content\/uploads\/2026\/08\/COVER_PA-copie-2-05.jpg');\">\n <a href=\"https:\/\/kapiaye.fr\/en\/noblewood\/\" class=\"carte-fleche\" aria-label=\"View the Noblewood project\">\n <img decoding=\"async\" src=\"https:\/\/kapiaye.fr\/wp-content\/uploads\/2026\/08\/KAPI_FLECHE-VERTE-BAS-1.svg\" alt=\"Fl\u00e8che\">\n <\/a>\n <\/div>\n <div class=\"carte-infos\">\n <p class=\"carte-titre\">NOBLEWOOD<\/p>\n <span class=\"carte-annee\"><\/span>\n <\/div>\n <p class=\"carte-categorie\">PAID CAMPAIGN<\/p>\n <\/div>\n\n <!-- ========== CARTE 3 ========== -->\n <div class=\"carte\">\n <div class=\"carte-image\" style=\"background-image:url('https:\/\/kapiaye.fr\/wp-content\/uploads\/2026\/08\/COVER_PA-copie-2-04.jpg');\">\n <a href=\"https:\/\/kapiaye.fr\/en\/hostinger\/\" class=\"carte-fleche\" aria-label=\"View the SaaS project\">\n <img decoding=\"async\" src=\"https:\/\/kapiaye.fr\/wp-content\/uploads\/2026\/08\/KAPI_FLECHE-VERTE-BAS-1.svg\" alt=\"Fl\u00e8che\">\n <\/a>\n <\/div>\n <div class=\"carte-infos\">\n <p class=\"carte-titre\">HOSTINGER<\/p>\n <span class=\"carte-annee\"><\/span>\n <\/div>\n <p class=\"carte-categorie\">TV CAMPAIGN<\/p>\n <\/div>\n\n <!-- ========== CARTE 4 ========== -->\n <div class=\"carte\">\n <div class=\"carte-image\" style=\"background-image:url('https:\/\/kapiaye.fr\/wp-content\/uploads\/2026\/09\/banner-ferrucci-confort.jpeg');\">\n <a href=\"https:\/\/kapiaye.fr\/en\/ferrucci\/\" class=\"carte-fleche\" aria-label=\"Voir le projet Exemple\">\n <img decoding=\"async\" src=\"https:\/\/kapiaye.fr\/wp-content\/uploads\/2026\/08\/KAPI_FLECHE-VERTE-BAS-1.svg\" alt=\"Fl\u00e8che\">\n <\/a>\n <\/div>\n <div class=\"carte-infos\">\n <p class=\"carte-titre\">FERRUCCI COMFORT<\/p>\n <span class=\"carte-annee\"><\/span>\n <\/div>\n <p class=\"carte-categorie\">PAID CAMPAIGN<\/p>\n <\/div>\n\n <\/div>\n\n <!-- ========== NAVIGATION BULLETS ========== -->\n <div class=\"carrousel-bullets\" id=\"carrouselBullets\"><\/div>\n\n<\/div>\n\n<script>\n(function() {\n const carrousel = document.getElementById('carrousel');\n const bulletsContainer = document.getElementById('carrouselBullets');\n const cartes = carrousel.querySelectorAll('.carte');\n\n \/\/ G\u00e9n\u00e9ration dynamique des bullets (une par carte)\n cartes.forEach((carte, index) => {\n const bullet = document.createElement('button');\n bullet.classList.add('bullet');\n bullet.setAttribute('aria-label', 'Aller \u00e0 la carte ' + (index + 1));\n if (index === 0) bullet.classList.add('actif');\n\n bullet.addEventListener('click', () => {\n carte.scrollIntoView({ behavior: 'smooth', inline: 'start', block: 'nearest' });\n });\n\n bulletsContainer.appendChild(bullet);\n });\n\n const bullets = bulletsContainer.querySelectorAll('.bullet');\n\n \/\/ Mise \u00e0 jour du bullet actif selon la carte la plus visible au scroll\n function majBulletActif() {\n let indexPlusProche = 0;\n let distanceMin = Infinity;\n const centreCarrousel = carrousel.getBoundingClientRect().left;\n\n cartes.forEach((carte, index) => {\n const distance = Math.abs(carte.getBoundingClientRect().left - centreCarrousel);\n if (distance < distanceMin) {\n distanceMin = distance;\n indexPlusProche = index;\n }\n });\n\n bullets.forEach((b, i) => b.classList.toggle('actif', i === indexPlusProche));\n }\n\n let timeoutScroll;\n carrousel.addEventListener('scroll', () => {\n clearTimeout(timeoutScroll);\n timeoutScroll = setTimeout(majBulletActif, 80);\n });\n\n window.addEventListener('resize', majBulletActif);\n})();\n<\/script>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a22c0ef e-grid e-con-full e-con e-parent\" data-id=\"5a22c0ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"elementor-element elementor-element-3844bcf7 e-con-full e-flex e-con e-child\" data-id=\"3844bcf7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e1234e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3e1234e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ALL THAT\u2019S MISSING IS A BRIEF.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d5d175 elementor-widget__width-auto e-transform elementor-widget elementor-widget-heading\" data-id=\"69d5d175\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{"_transform_rotateZ_effect":{"unit":"px","size":-3,"sizes":[]},"_transform_rotateZ_effect_tablet":{"unit":"deg","size":"","sizes":[]},"_transform_rotateZ_effect_mobile":{"unit":"deg","size":"","sizes":[]}}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">(THE KPIs WILL FOLLOW)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24ea3407 e-con-full e-flex e-con e-child\" data-id=\"24ea3407\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-590d4924 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"590d4924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/kapiaye.fr\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Calque_1\" data-name=\"Calque 1\" viewbox=\"0 0 206.91 206.9\"><path id=\"Tracé_86\" data-name=\"Tracé 86\" d=\"M36.45,181.9h145.46V37.59\" fill=\"none\" stroke=\"#f6f2e1\" stroke-width=\"50\"><\/path><path id=\"Tracé_87\" data-name=\"Tracé 87\" d=\"M181.91,181.9L17.68,17.68\" fill=\"none\" stroke=\"#f6f2e1\" stroke-width=\"50\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">GET IN TOUCH!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>FERRUCCI COMFORT( FERRUCCI COMFORT CAMPAGNE SEA LANCEMENT E-COMMERCE ) ( Ferrucci Comfort textile m\u00e9dical discret textile m\u00e9dical discret (gestion de l’incontinence) Marque italienne de textile m\u00e9dical discret, pens\u00e9e pour faciliter la gestion de l’incontinence tout en pr\u00e9servant confort et dignit\u00e9. L’enjeu du lancement en France : convertir une marque inconnue du march\u00e9 en ventes e-commerce […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1370","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/kapiaye.fr\/en\/wp-json\/wp\/v2\/pages\/1370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kapiaye.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/kapiaye.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/kapiaye.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kapiaye.fr\/en\/wp-json\/wp\/v2\/comments?post=1370"}],"version-history":[{"count":71,"href":"https:\/\/kapiaye.fr\/en\/wp-json\/wp\/v2\/pages\/1370\/revisions"}],"predecessor-version":[{"id":1874,"href":"https:\/\/kapiaye.fr\/en\/wp-json\/wp\/v2\/pages\/1370\/revisions\/1874"}],"wp:attachment":[{"href":"https:\/\/kapiaye.fr\/en\/wp-json\/wp\/v2\/media?parent=1370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}