THE AGENCY
THE TEAM
US
THE SQUAD
)
(
A
MEDIA AGENCY
WITHOUT
DETOUR
AN AGENCY
MEDIA
WITHOUT
DETOUR
BORN OF PERFORMANCE.
OBSESSED WITH RESULTS.
Kapiaye was born out of a simple observation: too many advertisers sign off on media plans they do not understand, for results they cannot justify to the board.
We wanted to build a different sort of agency. An agency where every recommendation can be summed up in a single sentence and backed up by a figure.
We are not a large organisation with multiple layers of management. We are a team of media experts who manage your budgets as if they were our own.
At Kapiaye, we don’t use jargon to impress. No 40-page reports that nobody reads. Clear decisions, traceable results, and a point of contact who understands your business.
Kapiaye is a name that sounds a bit like KPI.
It’s no coincidence.
That’s a promise.
THE TEAM
(1)
MAXIME
Strategic Planner
(2)
GUILLAUME
OPS Planner and Major Media
(3)
ARTHUR
Omnichannel media consultant
EXPERTS.
NOT GENERALISTS.
Every member of Kapiaye has a specific area of expertise. We’re not a ‘full-service’ agency that does everything averagely; we do our job (really) well.
STRATEGY & CONSULTANCY
Every successful campaign starts with a clear vision. As a multidisciplinary media agency, we support you in developing your omnichannel communication strategy.
“From analysing your market to examining the behaviour of your target audience, we define the ideal media mix (online and offline). Our aim is to align your business objectives (brand awareness, customer acquisition, traffic) with a bespoke media plan to maximise your return on investment (ROI).”
GOOGLE AND SEARCH
Capture your prospects’ attention at the very moment they express a need. Our paid search (SEA) experts design and optimise your Google Ads campaigns (Search, Shopping, Display, Performance Max) to ensure you achieve the best ranking on search engines.
We bid on the most targeted keywords to generate highly qualified traffic and boost your conversions, whilst keeping your cost per acquisition (CPA) under control.
SOCIAL ADVERTISING
Engage your community and reach new audiences through campaigns Social Ads High-impact. Whether on Meta (Facebook, Instagram), LinkedIn, TikTok or Snapchat, we harness the power of algorithms to deliver the right message to the right person.
From ultra-precise socio-demographic targeting to dynamic retargeting, we transform social media into a powerful driver of growth for your brand.
PLANNING AND PROCUREMENT
From extensive national coverage to geotargeted advertising campaigns (Drive-to-store), we buy your advertising space at the right price to ensure optimal share of voice.
CREATIVE DIRECTION
A good media placement is not enough without a message that leaves a lasting impression. Our division specialising in advertising design creates visuals, videos and taglines designed to deliver results.
We create the artistic direction to the specific requirements of each channel (TV format, outdoor advertising, web banners, social media snack content). By combining aesthetics with neuromarketing, we produce creative assets designed for continuous A/B testing and conversion.
TRACKING AND REPORTING
Base your marketing decisions on reliable data. We set up a rigorous tracking (Google Analytics 4, tagging plan, server-side) to measure the actual impact of every euro invested in your media.
Using interactive dashboards (Data Studio / Looker Studio), you can track your KPIs in real time: impressions, click-through rates, ROAS and cost per lead. This complete transparency enables us to continuously fine-tune your campaigns.
THE SQUAD
(1)
MAXIME
STRATEGIC PLANNER
(2)
GUILLAUME
OPS PLANNER
EXPERTS.
NOT GENERALISTS.
Every member of Kapiaye has a specific area of expertise. We’re not a ‘full-service’ agency that does everything averagely; we do our job (really) well.
STRATEGY & CONSULTANCY
Every successful campaign starts with a clear vision. As a multidisciplinary media agency, we support you in developing your omnichannel communication strategy.
“From analysing your market to examining the behaviour of your target audience, we define the ideal media mix (online and offline). Our aim is to align your business objectives (brand awareness, customer acquisition, traffic) with a bespoke media plan to maximise your return on investment (ROI).”
GOOGLE AND SEARCH
Capture your prospects’ attention at the very moment they express a need. Our paid search (SEA) experts design and optimise your Google Ads campaigns (Search, Shopping, Display, Performance Max) to ensure you achieve the best ranking on search engines.
We bid on the most targeted keywords to generate highly qualified traffic and boost your conversions, whilst keeping your cost per acquisition (CPA) under control.
SOCIAL ADVERTISING
Engage your community and reach new audiences through campaigns Social Ads High-impact. Whether on Meta (Facebook, Instagram), LinkedIn, TikTok or Snapchat, we harness the power of algorithms to deliver the right message to the right person.
From ultra-precise socio-demographic targeting to dynamic retargeting, we transform social media into a powerful driver of growth for your brand.
PLANNING AND PROCUREMENT
Benefit from unrivalled impact thanks to our expertise in media planning and media buying. We negotiate the best placements on your behalf across all non-media and digital channels: TV, radio, Print, Out-of-home (OOH/DOOH), Cinema, as well as web and programmatic advertising.
From extensive national coverage to geotargeted advertising campaigns (Drive-to-store), we buy your advertising space at the right price to ensure optimal share of voice.
CREATIVE DIRECTION
A good media placement is not enough without a message that leaves a lasting impression. Our division specialising in advertising design creates visuals, videos and taglines designed to deliver results.
We create the artistic direction to the specific requirements of each channel (TV format, outdoor advertising, web banners, social media snack content). By combining aesthetics with neuromarketing, we produce creative assets designed for continuous A/B testing and conversion.
TRACKING AND REPORTING
Base your marketing decisions on reliable data. We set up a rigorous tracking (Google Analytics 4, tagging plan, server-side) to measure the actual impact of every euro invested in your media.
Using interactive dashboards (Data Studio / Looker Studio), you can track your KPIs in real time: impressions, click-through rates, ROAS and cost per lead. This complete transparency enables us to continuously fine-tune your campaigns.
FOUR CONVICTIONS.
NO COMPROMISE.
4 CONVICTIONS.
NO COMPROMISE.
(1) MEASURE BEFORE SPENDING.
Before advising you to implement a strategy, we make sure we can measure its impact. No budget without tracking. No campaign without KPIs defined in advance.
(2) TRANSPARENCY AS THE STANDARD.
You can access your accounts, data and reports in real time. We don’t filter out the bad news (we help you sort it out).
(3) EXPERTISE WITHOUT HIERARCHY.
At Kapiaye, it’s the expert who works on your case, not a junior staff member simply following a job description. The person you deal with is the one who knows what they’re doing.
(4) CURIOSITY AS A DRIVING FORCE.
The media landscape is changing rapidly. We are constantly learning. New platforms, new formats, new regulations. What you’re buying today is also the research we’ll be carrying out tomorrow.