OFFLINE
PRESS
TELEVISION
CINEMA
RADIO
DISPLAY
)
(
DIGITAL TRANSFORMATION.
OFFLINE IS SETTING IN.
DIGITAL TRANSFORMATION.
OFFLINE IS SETTING IN.
TV, outdoor advertising, print media, radio, cinema… We plan and buy the
advertising space that builds lasting brand awareness. Because a reach KPI
needs to be planned for before it can be measured. There are objectives that digital
cannot achieve on its own. Spontaneous brand awareness,
brand credibility, a presence in the everyday lives of your
audience (this is built through the mass media).
We specialise in the buying and planning of offline advertising space, ranging from
large-scale national campaigns to targeted local campaigns.
Every advertising space we buy is justified by a KPI, not by habit.
And because we’re also digital specialists, we know how
the offline and online worlds complement each other (and how to measure one through
the other).
TV, billboards, newspapers, radio, cinema…
We plan and buy the advertising space that builds lasting brand awareness.
Because a reach KPI needs to be planned for before it can be measured.
There are certain objectives that digital marketing cannot achieve on its own. Spontaneous brand awareness, brand credibility, and a presence in your audience’s daily lives (these are built through the mass media).
We have expertise in the buying and planning of offline advertising space, ranging from large-scale national campaigns to targeted local campaigns. Every advertising space we buy is justified by a KPI, not by habit.
And because we’re also digital specialists, we know how the offline and online worlds complement each other (and how to measure one through the other).
WHEN EVERYONE
IS WATCHING,
YOU’RE THERE.
TELEVISION
(The reach that is essential)
Your brand in 10 million living rooms.
Television remains the most powerful medium for building national brand awareness in a short space of time. We plan your TV campaigns based on your socio-demographic targets, your coverage and repetition objectives, whilst optimising every GRP point purchased.
From defining the media plan to buying advertising space, including the selection of formats and screens, we ensure complete consistency between your message, your audience and your budget.
TV PROGRAMMING
GRP ANALYSIS
PURCHASE OF NATIONAL LAND
POST-CAMPAIGN MEASURE
DISPLAY AND DOOH
(They’re everywhere they go)
FROM 4X3 TO CONNECTED DIGITAL DISPLAYS.
Outdoor advertising is the only medium you can’t switch off. Whether in city centres, at railway stations, in airports or along major roads, we select locations that maximise exposure to your target audiences in specific geographical areas.
DOOH (Digital Out-of-Home) adds a layer of flexibility: targeted advertising by time, weather or event. We manage both traditional and programmatic planning for outdoor advertising spaces.
4X3 BILLBOARD
STREET MARKETING
TRAIN STATIONS & AIRPORTS
PROGRAMMATIC DOOH
2m² BILLBOARD
GEOGRAPHICAL TARGETING
RADIO
(The sound that sticks in your mind)
Being close to your audience’s ears.
Radio reaches working people in the morning, motorists on the move, and consumers in their day-to-day lives. It is the medium for local and national repeat advertising, with a cost per contact that is amongst the most competitive on the market.
We develop your radio advertising campaigns for major national stations (RTL, NRJ, France Inter, Europe 1) as well as local and niche stations. From the brief to the final advert, we support you every step of the way.
NATIONAL & LOCAL
PLANNING & PURCHASING
DRIVE-TIME TARGETING
AUDIENCE MEASUREMENT
PRESS
(Printed legitimacy)
Be where your audience reads and trusts you.
Whether it’s national, regional, trade press, or a magazine — each publication has its own specific readership and credibility. We identify the media that resonate with your sector and your target audience, and we negotiate the best placement terms.
From full-page adverts to advertorials, we plan your ad placements with meticulous care — because a well-placed message in print has a longevity that digital simply cannot match.
NATIONAL PRESS
REGIONAL PRESS (DAILY NEWSPAPERS)
SPECIALIST MAGAZINES
B2B PRESS
ADVERTORIAL
CINEMA
(Full concentration)
Trapped. In the dark. Without a second screen.
Cinema offers a unique advertising context: a captive audience, in a premium environment, without any other screen. Studies show that it achieves some of the highest recall rates of any medium.
We plan your cinema advertising campaigns across the major Cinema ads agency (Médiavision, CGR, Pathé), selecting cinemas and films based on your target audience to maximise the impact of each screening.
NATIONAL NETWORKS
FILM TARGETING
GEO-TARGETING
SIZES 30‘ / 60’
TELEVISION
(The reach that is essential)
(The reach that is essential)
Your brand in 10 million living rooms.
Television remains the most powerful medium for building national brand awareness in a short space of time. We plan your TV campaigns based on your socio-demographic targets, your coverage and repetition objectives, whilst optimising every GRP point purchased.
From defining the media plan to buying advertising space, including the selection of formats and screens, we ensure complete consistency between your message, your audience and your budget.
TV PROGRAMMING
GRP ANALYSIS
PURCHASE OF NATIONAL LAND
POST-CAMPAIGN MEASURE
DOOH
(They’re everywhere they go)
(They’re everywhere they go)
FROM 4X3 TO CONNECTED DIGITAL DISPLAYS.
Outdoor advertising is the only medium you can’t switch off. Whether in city centres, at railway stations, in airports or along major roads, we select locations that maximise exposure to your target audiences in specific geographical areas.
DOOH (Digital Out-of-Home) adds a layer of flexibility: targeted advertising by time, weather or event. We manage both traditional and programmatic planning for outdoor advertising spaces.
4X3 BILLBOARD
STREET MARKETING
TRAIN STATIONS & AIRPORTS
Programmatic DOOH
2m² BILLBOARD
GEOGRAPHICAL TARGETING
RADIO
(The sound that sticks in your mind)
(The sound that sticks in your mind)
Being close to your audience’s ears.
Radio reaches working people in the morning, motorists on the move, and consumers in their day-to-day lives. It is the medium for local and national repeat advertising, with a cost per contact that is amongst the most competitive on the market.
We develop your radio advertising campaigns for major national stations (RTL, NRJ, France Inter, Europe 1) as well as local and niche stations. From the brief to the final advert, we support you every step of the way.
NATIONAL & LOCAL
PLANNING & PURCHASING
DRIVE-TIME TARGETING
AUDIENCE MEASUREMENT
PRESS
(Printed legitimacy)
(Printed legitimacy)
Be where your audience reads and trusts you.
Whether it’s national, regional, trade press, or a magazine — each publication has its own specific readership and credibility. We identify the media that resonate with your sector and your target audience, and we negotiate the best placement terms.
From full-page adverts to advertorials, we plan your ad placements with meticulous care — because a well-placed message in print has a longevity that digital simply cannot match.
NATIONAL PRESS
REGIONAL PRESS (DAILY NEWSPAPERS)
SPECIALIST MAGAZINES
B2B PRESS
ADVERTORIAL
CINEMA
(Full concentration)
(Full concentration)
Trapped. In the dark. Without a second screen.
Cinema offers a unique advertising context: a captive audience, in a premium environment, without any other screen. Studies show that it achieves some of the highest recall rates of any medium.
We plan your cinema advertising campaigns across the major Cinema ads agency (Médiavision, CGR, Pathé), selecting cinemas and films based on your target audience to maximise the impact of each screening.